In the business and non-profit world, podcasts can be used to increase brand awareness, connect with your audience, and then turn them into clients or donors. Podcasts can also be designed as an educational tool for students in the classroom, with lesson plans created around each episode. Or, they can serve as meaningful oral history projects.
A podcast can be anything from a 40-minute conversation to a one-minute educational segment, similar to 60 Second Civics. It can be as simple as a Q-and-A or as complex as a highly-produced piece that blends in narrative, archival audio, and voice acting. This wide range of creative options will help us find a format that works best for you, your budget, and your time.
There are many great reasons you should incorporate podcasting into your communications strategy!
It’s Wide Reaching
Podcasting is now mainstream and its audience is becoming more diverse! 62% of the U.S. population age 12+ say they have listened to a podcast. U.S. weekly podcast listeners averaged eight podcasts per week. These statistics come from a report called The Infinite Dial, an annual study of American consumer media habits conducted by Edison Research and Triton Digital .
It’s Easily Accessible
In today’s busy world, podcasting is an effective way to reach people who might otherwise not have time to engage with your brand or organization. Unlike written or visual information, podcasts allow for multitasking. Because 94% of listeners consume podcasts while performing other tasks - like household chores, driving, walking, or exercising - your content can fit into their day. Podcasts also provide a welcome break from screen time. Your audience will appreciate the convenience!
Communicate with your target audience on a personal level. Podcast listeners are loyal and form a connection with the podcast host(s).
Podcasting allows you to establish credibility as a subject matter expert in your field.